STABILO
Creating Engaging
Contents For All
STABILO is one of the world's leading manufacturers of various stationeries for the everyday consumer. The brand wanted to launch a fun study experience campaign, 'Beat The Study Mess' that featured 3 product categories in Malaysia and Singapore.
Art Direction
Digital Content Marketing
Social Media Management
Digital Content Marketing
Social Media Management
The biggest challenge is to manage both countries’ campaigns in different strategies; Malaysia’s being geared towards artistic & creative expression and Singapore’s emphasizing on KOL engagements and aesthetic visuals.
Based on the tagline 'Organize. Colorize. Memorize.', we designed & curated (3) three months of social media content revolving around various topics such as fun facts, product tips, KOL styling guides and more to generate constant engagement throughout the campaign.
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