Throughout a 6-month retainer service, we helped the brand execute a social media marketing strategy to capitalize on the multiple holidays commonly celebrated in Malaysia (Hari Raya, Mid-Autumn and other various festivities) with a wide range of digital solutions.  

These included digital ads planning and strategy, concept development, monthly visual design posts (contests, promotion hot deals, trendy topics, schedule etc), storyboarding and content writing for videos.

By doing so, we created a channel for audiences to interconnect with the brand on both online and offline fronts, which resulted in a loop of online engagement and offline participation for various contests, promotions, giveaways, and etc.