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BlueIce Skating

Social Media Marketing Strategy

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DIGITAL
Client
Blue Frost
Services
Art direction . Digital Marketing
Year
2019

We have executed small scale social media marketing strategy for hot, cold and festive season throughout the six months social retainer services, including digital ads planning and strategy, concept development, content writing and storyboarding for the videos and designing monthly digital visual posts (Contest, Promotion Hot Deals, Current Trend Topic, Schedule) which supports the social media marketing plan.

We created both online and offline activation post that involve audience engagement and come to the rink as to join the contest or redeem the gifts. This creates a two ways communication from online to offline or vice versa.

Plan The Mini Digital / Social Media Campaign with Content, Video, Post
Transforming INOVAR’s page into digital information hub. Shared flooring maintenance tips, live projects,unique features with motion graphics and creative post.

Bringing useful information into the everyday lives of people and enhance the entire consumer experience.
Plan The Content, Video, Post To Support Merdeka & Malaysia Day
Transforming INOVAR’s page into digital information hub. Shared flooring maintenance tips, live projects,unique features with motion graphics and creative post.

Bringing useful information into the everyday lives of people and enhance the entire consumer experience.
Festive Posts
Engagement Posts

Result

Total Reach X 13 Higher From 9608 reach to more than 124904 within 4 months
Engagement Rate + 171% From 1416 to 3851 within 4 months
Well-controlled Budget

Let’s create something amazing together.

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