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Haagen Dazs

Raise the Bar

Advertising Campaign
Haagen Dazs
Art direction . Campaign . Print . POSM

Ice cream is a sweet frozen treat well-loved by many around the world. As one of the top premium ice cream producers, Häagen-Dazs is bringing flavourful indulgence in a whole new way, in the form of an ice cream bar. This time, Häagen-Dazs collaborated with us to launch a campaign for “Raise the bar”.


Häagen-Dazs has always portrayed a sense of elegance in every product. The more minimalist and premium the design is, the more challenges it presents. Therefore, we had to take great consideration on every detail, so as to align with the art direction and match the company’s premium branding.

Series of collaterals

To highlight the “Raise the bar” slogan, we created some interactive designs on the collaterals, so that consumers can interact with the campaign. For example, by raising the “ice-cream bar coupon” for a special promotion price.

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