Recognized as one of the Malaysia’s leading property developers in affordable housing segment, Hua Yang’s main mission focuses on turning the dreams of owning a house into a reality.
For this annual report, the brand wanted a different approach to reflect the new direction they were taking – environment sustainability.
While focusing on Hua Yang’s new direction to go green, we also had to take into account of the brand’s motto ‘Your Dreams, Made Affordable’ to create a design that shows their commendable transformation without straying away from their roots.
We presented three different concepts to Hua Yang but they ultimately settled on the 2nd option which shows a child holding multiple balloons on a field populated by different properties. The rationale behind the design represents the brand’s core value of ‘Dreams’ in which item bodies a child’s innocence on the type of dreams they have, especially in owning a house. Furthermore, part of the balloons are shown slowly turning green to reflect the brand’s new step to wards environmental sustainability while being supported by a backdrop of clear skies to display their vision of a better and greener world for everyone.
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