ANNUR
Campaign-grade product imagery and category videos for ANNUR's beauty range of shower gels, skincare and liquid matte lipsticks. Produced with AI-assisted photography and directed to one consistent look.
ANNUR needed fresh visuals for a wide range at once: fragrances, skincare, shower gels and a full lipstick shade line. A traditional studio shoot for every product, shade and setting would have been slow to schedule and hard to keep consistent.
The images also had to feel real. Packaging, labels and product colour had to stay accurate, and every mood shot had to look like a photograph, not a render.
We art-directed a set of AI-assisted product shots, group shots and lifestyle mood shots, then finished them to match the real packaging and shades. A web banner and four category videos carry the same look across the site and social channels.
The result is one visual system for the whole range, ready to extend as new products and shades launch.