With consumer preferences shifting towards the healthy side, oats and muesli have become the trendy and go-to choice for breakfast and snacks. This is due to the level of awareness on the importance of healthy eating. Together with Yogood, we helped to revamp the Yogood Gourmet Muesli series by portraying a fresh and healthy image with minimalist design.
For the latest Yogood revamp, we want to showcase packaging that not only looks stylish, but also has a great sense of white space. The whole design looks fresh and “breathable”, which reflects the state where we feel light-hearted and carefree when our body is in a healthy condition.
As the whole art and photography direction was proposed by us, we were required to take on amore rigorous hands-on role. We would have to be at the photography studio and be involved in the photoshoot of the product. Thus, we set up our computers and gave advice on the suitable lighting and angle of the photos. It was an intensive day, but we are happy with the final outcome.
Yogood and Anlene collaborated to launch the Yogood2Go campaign. It is a transit advertising campaign which aims to encourage our nation to have a healthy snack bar on the go. We designed the kombi-van with the contrasting colours of blue and orange to portray a fun and cheerful image for this campaign.