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STABILO is one of the world's leading manufacturers of various stationeries for the everyday consumer. The brand wanted to launch a fun study experience campaign, 'Beat The Study Mess' that featured 3 product categories in Malaysia and Singapore.
Digital Content Marketing
Social Media Management
The biggest challenge is to manage both countries’ campaigns in different strategies; Malaysia’s being geared towards artistic & creative expression and Singapore’s emphasizing on KOL engagements and aesthetic visuals.
Based on the tagline 'Organize. Colorize. Memorize.', we designed & curated (3) three months of social media content revolving around various topics such as fun facts, product tips, KOL styling guides and more to generate constant engagement throughout the campaign.