Insights / Branding
What is Considered a User-Friendly Page?
A user-friendly website should be a simple, easy-to-navigate website for all visitors that come across your website. The underlying and most important aspect of a user-friendly website is its accessibility and usability; it must be able to direct users to the appropriate content as quickly as possible with minimal downtime. This is crucial because it leaves a lasting impression for all your future interactions between you and your potential audience. It has now become a requirement to invest in a user-friendly website, and without one, you will be left behind. Here are some tips and tricks for improving the user experience on a user-friendly website.
User Accessibility/ UX and UI Design
Go for a website design that prioritises the user and their needs before anything else. When you adopt this approach, it becomes much easier to identify problems within the website and also in the user experience. Navigation should be easily accessible; select a structure that allows the user to go where they need to go quickly and efficiently. Things like menu placement or using specific designs for different tabs and platforms to facilitate ease of navigation are good factors you need to consider while designing the website. Avoid hidden menus, as they will disrupt both usability and SEO.
Color Selection
Colour is an important aspect when it comes to designing a website. The human brain is wired to identify different colours with specific traits. For example, green can represent tranquillity, while blue can represent inspiration or imagination. By pairing each primary colour with a different hue, you can completely transform your website with different colour combinations. It is key to select colours that represent your brand and its principals and values. Keep the colours and pages simple, complex combinations will make your information hard to consume. Give your target audience what they are looking for, nothing less.
Improve Website Layout
A mistake that is often made by many when creating a website is not using an updated website layout. To alleviate this issue, start by creating a wireframe for your website first. Wireframes are extremely helpful because they act as a blueprint on how the final thing is supposed to look while minimising the distractions as much as possible. This allows you to determine which factors are crucial before you start adding graphics and images. Make full use of white space to help break down information to help users focus on only the relevant information. Based on the article by the Interactive Design Foundation, the use of white space can significantly enhance visual communication by improving content organisation. Lastly, implement information chunking as a way to make content easier on the eyes too.
Provide Quality Over Quantity
It is integral to provide quality content over meaningless gibberish; any images, videos, and guides on your website should be valuable and applicable to visitors. Make sure the content that you put out is relevant to the topic at hand; steer clear of any unneeded content that syphons any engagement from the main subject. The attention span of the average user is getting shorter and shorter; do not lose that advantage over filler words. Give your users a brief introduction, explain the topic or theme of the page they are on, address frequently asked questions regarding your industry, and then provide facts and data to support it.
Page Load Time
A slow-loading site is one of the worst things that can happen on a website. No matter how great and beautiful your website can be, you will lose visitors if it loads for more than three seconds. According to statistical data from Google, an average of 53% of site visits were abandoned if a mobile site took more than 3 seconds to load. Users will not wait around for a long time for your page to load; a slow load speed can greatly impact search engine optimization and ad viewability too. If you notice your website becoming sluggish, consider hiring a professional web developer to examine the code and identify potential areas for changes and enhancements.
If you want to establish your brand as a reliable resource in your industry, a user-friendly website is definitely going to be a no-brainer. Additionally, your website should make it simple for your target audience to know which steps to take to solve their problems, something like leaving a company contact at the bottom of your website or even filling out a forum. If you find yourself lost and stranded on the journey to create a website, feel free to consult a website agency to assist you. With the tips provided in this article, I hope that you are able to produce or refine your website.
