How to make your brand unique with storytelling

Insights / Branding

Being able to differentiate brands is one of the most crucial factors in the cutthroat economy of today. Storytelling is one of, if not the most used, ways to approach this. A compelling method of making an emotional connection with your audience. It enables you to convey your brand's principles, purpose, and message in an interesting and memorable way. But how do you establish a brand story that is genuinely original and powerful? In this article that will take you less than 10 minutes to read, we will break down the bits and pieces on how to create a unique brand story.  

1. Begin with a story

A compelling brand story serves far more than merely just promoting a product. Making your brand stand out among a sea of similarities is one of the most difficult obstacles for any organisation. You are capable of this by creating a great product, developing a distinct brand identity, or bringing in exceptional talent. However, one vital technique that I'm seeing successful organisations adopt is brand storytelling. 

First, you have to create a genuine brand story, use language that connects to the heart, and tackle the entire experience of your customer. Leave the numbers and business talk behind and relate to your audience as though they are your closest companions.

Use short and snappy slogans or taglines, or make quick but easy-to-follow videos. Prioritise simplicity, create sentences to make your brand simpler to recall. The last thing you want to be is a brand that nobody can remember. Make sure that your brand story is applicable—what kind of issues are you addressing and what kind of problems are you solving? You have to leave audiences with a clear understanding of your mission and objectives. A strong, expressive method of differentiating your business from rivals is brand storytelling. Your brand story is more important than your product.

2. You are more than just profit

Presenting the human aspect of your company is important at a time when consumers are voicing distrust towards large corporations. A business's primary objective will always be to make money and operate profitably, but the fundamental goal of your work is to satisfy a gap in the market. Rather than just selling, you are giving the consumer a chance to share that same objective with you. 

By sharing your brand's mission and ideals, you can provide customers with insight into how you operate as a brand, which builds brand loyalty on a deeper level and enables them to relate to your business in a humanising way.

Even though it might be obvious, make sure you fully understand the identity of your company, what it stands for, and the reason behind your story. Knowing your target audience and employing good keyword localisation for potential customers will help you determine which platform to use once you have determined your values and objectives. Keep your message consistent and precise throughout the entire process.

3. Be authentic

Authenticity makes up the core of every single brand story. Oftentimes, the simplest and most straightforward of stories leave the deepest impression. The goal of storytelling is to help your audience visualise how your product or service will fit into their daily lives. This is why it is important to maintain your commitment to your principles, vision, and goals. All you need to transform this timeless form of communication into a potent marketing tool is a compelling story and a dash of innovation. It will improve the effectiveness of your brand and help you connect with your target audience.

Storytelling becomes ineffective when your audience does not believe what you are telling them. Consumers are highly sensitive to what they believe and trust, as the majority will almost always pick something that aligns with their core values. Storytelling has to connect personally with the audience, excessive use of exaggeration or if it is too mundane, the audience will lose interest very quickly.

Draw attention to what matters, tell stories of the real world as a basis for your story. Highlight the magnificent miracle of achievements while simultaneously emphasising on the darkest of lows and how it was overcome. Remember to keep the fundamentals simple and convincing for your audience.   

4. Beat the competition with a better story

Source: Footy Headlines

A brand must be able to live its own story; it must become the core of its own message. Pieces of your brand must permeate through every aspect of your story, which extends to your content, marketing, and services. For you to edge out your competition, you have to understand the foundation of your brand across different platforms and mediums. Successful brands like Nike and Adidas listen to their audiences and take criticism, which helps them modify and make small adjustments to further convey their core principles and values. That is what allowed them to create such a loyal fanbase for their products.

In conclusion, brand stories will always serve as a vital key element to a brand’s success in the long term. It takes time, but the reputation you build can last a millennium. If you find it difficult to create a brand story of your own, fear not, We are a seasoned branding agency based in Malaysia, dedicated to serving global brands for over a decade. Our team is at your disposal, always ready at a moment's notice.

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