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To celebrate KokuyoFurniture Malaysia’s 20th Anniversary, the brand collaborated with CUBEevoto create a celebrative campaign that expresses their gratitude to all of Kokuyo’sinternal and external stakeholders.
Not only does the campaign present an anniversary art direction, but also consists of various key visuals and customized collaterals such as gift boxes and mini merchandises in both offline and online platforms.
Using the isometric design style, the key visual focuses on Kokuyo’score businesses (furniture & stationery) to create an optical illusion of the number ‘20’.
This not only plays with the idea of ‘perspective’ but portrays Kokuyo’suniqueness & passion for continuous success in making creative ideas possible when people choose the brand.
Creating the art direction for the internal communication campaign was such a fun experience for us!
We dived into several in-depth studies while facilitating various productive discussions with the brand,to ensure the consistency of the visual style across all our collaterals.
