Back to Overview

Kokuyo Malaysia

20TH Anniversary

Start a Project
Branding
Client
Kokuyo
Services
Art direction . Brand identity . Packaging . Print
Year
2019

To celebrate KokuyoFurniture Malaysia’s 20th Anniversary, the brand collaborated with CUBEevoto create a celebrative campaign that expresses their gratitude to all of Kokuyo’sinternal and external stakeholders.

Not only does the campaign present an anniversary art direction, but also consists of various key visuals and customized collaterals such as gift boxes and mini merchandises in both offline and online platforms.

Beyond Creative Limits
Rationale

Using the isometric design style, the key visual focuses on Kokuyo’score businesses (furniture & stationery) to create an optical illusion of the number ‘20’.

This not only plays with the idea of ‘perspective’ but portrays Kokuyo’suniqueness & passion for continuous success in making creative ideas possible when people choose the brand.

Challenge

Creating the art direction for the internal communication campaign was such a fun experience for us!  

We dived into several in-depth studies while facilitating various productive discussions with the brand,to ensure the consistency of the visual style across all our collaterals.

TOP
How can we help you?
Branding
Website Developement
Packaging
Video Production
Advertising & Marketing
Can't find what you're looking for?
Drop us a message at hello@cubeevo.com and we'll get back to you.