Wolf Gelato

Striking Gelato Domination

Wolf Gelato is a local ice cream brand that focuses on providing healthy dessert choices. We were asked to assist in their branding and website design. They wanted to incorporate a ‘wolf’ character in the brand as it represents their drive to lead the change in consumer spending behaviours towards confectionery treats.

Art direction
Brand identity
eCommerce
Packaging

To demonstrate that in its visual identity, a modern & 'granular' illustration of a wolf standing on top of a mountain peak was created. It also bears the colours of yellow & white to represent joy & positive energy, while black symbolises luxury & quality which reflects the brand’s promise to customers: delivering high quality 'Gelato' as a guilt-free indulgence.

This striking visual branding is then also emphasized upon in their various marketing collaterals such as name cards, packaging design, digital banners and e-commerce sites.