Striking Gelato Domination
Wolf Gelato is a local ice cream brand that focuses on providing healthy dessert choices. We were asked to assist in their branding and website design. They wanted to incorporate a ‘wolf’ character in the brand as it represents their drive to lead the change in consumer spending behaviours towards confectionery treats.
To demonstrate that in its visual identity, a modern & 'granular' illustration of a wolf standing on top of a mountain peak was created. It also bears the colours of yellow & white to represent joy & positive energy, while black symbolises luxury & quality which reflects the brand’s promise to customers: delivering high quality 'Gelato' as a guilt-free indulgence.
This striking visual branding is then also emphasized upon in their various marketing collaterals such as name cards, packaging design, digital banners and e-commerce sites.