STABILO is one of the world's leading manufacturers of pens, pencils, highlighters & other various writing instruments for the everyday consumer.
The brand wanted to orchestrate a fun & interesting study experience for their followers with their campaign 'Beat The Study Mess'. The goal is to utilize three featured product categories to help their followers focus better & get into the 'zone' during their study sessions.
To manage both Malaysia & Singapore's campaigns with a slight deviation in strategy based on the preferences of the audience's respective country.
For instance, Malaysia's focus is geared towards teenagers with an interest in artistic & creative expression, while Singapore's emphasis is based on KOL engagement and stylish yet aesthetically pleasing visuals.
Based on the tagline 'Organize. Colorize. Memorize.', we designed & curated (3) three months of social media content revolving various topics such as fun facts, product tips, KOL styling guides and more to generate constant engagement throughout the campaign.
We even spiced things up with several playful social media challenges (i.e. Tik Tok videos) to keep followers on their toes, while providing a wide range of activities such as online workshops to help them get the most out of their products.
Not only that, but we also proposed several ideas & activities to our KOL partners to build on top of the overall strategy in generating stronger brand awareness, engagement & loyalty.