Tai Thong is an established mooncake manufacturer company with a longstanding history in the making of mooncakes. Their journey began in 1985 with a mission to produce the best mooncakes for Malaysians.
For the Mid-Autumn festival in 2018, they wanted a storytelling concept to paint a picture of the modern mooncake celebration through simple minimalist illustrations.
We designed the visuals to represent a blessing for a Mid-Autumn reunion, with the elements of mooncake, lanterns, jade rabbit and moonlight. They were illustrated in a modern and minimalist approach.