Beyond Creative Limits
Kokuyo is a Japanese furniture and stationery company that has expanded to Malaysia for more than 20 years. To celebrate Kokuyo Furniture Malaysia’s 20th Anniversary, they collaborated with us to create a celebrative campaign that expresses their gratitude to all of their internal and external stakeholders.
Brand identity
Packaging
We dived into several in-depth studies while facilitating productive discussions with the brand to better understand their needs. Finally, we proposed a key visual in an isometric design style that incorporates and reflects on their core business. This key visual takes a perspective twist on Kokuyo’s innovative office furniture to create an optical illusion of the number ‘20’.
Paired with the tagline ‘Beyond Creative Limits’, the key visual portrays Kokuyo’s uniqueness & passion for continuous success in making creative ideas possible when people choose the brand.
![](https://cdn.prod.website-files.com/624162382652b7967fbdba32/624162382652b72b9ebdbb28_Kokuyo_Logo.webp)
![](https://cdn.prod.website-files.com/624162382652b7967fbdba32/627b7bb070a3c82a004a50ba_Kokuyo_Poster_Mockup.webp)
![](https://cdn.prod.website-files.com/624162382652b7967fbdba32/627b7bb1aa72deb4edb38f44_Kokuyo_Branding_Mockup.webp)
![](https://cdn.prod.website-files.com/624162382652b7967fbdba32/624162382652b7652dbdbb23_Kokuyo_Insta-post_Mockup.webp)
![](https://cdn.prod.website-files.com/624162382652b7967fbdba32/627b7bb178374b4e0dc73ab4_Kokuyo_Box_Mockup.webp)
![](https://cdn.prod.website-files.com/624162382652b7967fbdba32/627b7bb1351e91cdc0e5f168_Kokuyo_FB_Mockup.webp)
![](https://cdn.prod.website-files.com/624162382652b7967fbdba32/624162382652b74f31bdbb25_Kokuyo_Flag%26Tote_Mockup.webp)
![](https://cdn.prod.website-files.com/624162382652b7967fbdba32/624162382652b77479bdbb22_Kokuyo_Canvas_Mockup.webp)