Go Beyond Expectations
Maxell is a Japanese company that manufactures consumer electronics. The brand was facing intense competition as their industry peers had heavily invested in product visuals to capture consumer attention. Maxell needed solutions to help them stand out in the saturated landscape.
We developed and designed various visual concepts on the values that are important to them - speed and performance.
The concepts are:
Light – A metaphor to represent the breakneck speed of how ‘fast’ the products are.
Rocket Engines – Ability to produce immense power and performance.
Ground Shattering – Extreme durability to protect itself from external dangers (i.e. shock and blunt force).