The Way Home
Renault is an established automobile manufacturer. They collaborated with us to create a festive campaign, where the main idea was to encourage everyone to drive back home for a family reunion.
We presented a static image depicting how the elderly were glad to see their family members during the festive season. This key visual represents a story where Renault drives you home for a reunion. By merging two different locations (urban and hometown) for a creative image, it forms the visual connection that portrays how Renault provides safe drive for us to "balik kampung".