Renault
Reminding you
The Way Home
Renault is an established automobile manufacturer. They collaborated with us to create a festive campaign, where the main idea was to encourage everyone to drive back home for a family reunion.
Art Direction
Campaign Development
Print
POSM
Campaign Development
POSM
We presented a static image depicting how the elderly were glad to see their family members during the festive season. This key visual represents a story where Renault drives you home for a reunion. By merging two different locations (urban and hometown) for a creative image, it forms the visual connection that portrays how Renault provides safe drive for us to "balik kampung".
![](https://cdn.prod.website-files.com/624162382652b7967fbdba32/627b8405a63feab4fdd99a6a_Renault_2.webp)
![](https://cdn.prod.website-files.com/624162382652b7967fbdba32/627b8405ea88183c5c69f8f3_Renault_3.webp)
![](https://cdn.prod.website-files.com/624162382652b7967fbdba32/627b8404504d3a30eab1fa4c_Renault_4.webp)
![](https://cdn.prod.website-files.com/624162382652b7967fbdba32/627b84060ab77d0e238b149c_Renault_5.jpg)
![](https://cdn.prod.website-files.com/624162382652b7967fbdba32/627b84049985b8626bcd3952_Renault_6.webp)
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