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Advertising Campaign
Art direction . Campaign . Print . POSM

Appeton specializes in providing health and nutritional supplements to people of all ages.Their main goal is to continuously improve everyone’s health and help them enjoy longer,healthier and more productive lives.

The brand collaborated with us to launch a campaign to promote their new app ‘BigLink’ to encourage more downloads while increasing their brand’s awareness on the digital front.


To tackle that, we decided to promote the campaign using both print and digital in order to capture the different mediums used by consumers on a daily basis.

Design Concept

The inspiration behind the design concept was to incite emotions of ‘shock’ or ‘surprise’while showcasing the degree of how incredible its rewards are by downloading the app.

We presented three different concepts to highlight that ‘WOW’ factor and ultimately settled on the ‘Jaw Drop’ design as it was the most captivating amongst the three design.


Aside from establishing a digital presence on social media to encourage app downloads, the POSM we targeted are billboards, wobblers, and staff talkers to create awareness on a large scale.

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