Drypers

Baby care is one of the busiest shelves in the store. Skinature needed packaging that reads as premium and gentle at a glance, and a character world that parents and babies both warm to.

The characters also had to work hard across surfaces: pack fronts, diaper and pants prints, and campaign materials, at very different sizes.

We designed the Skinature packaging system and a set of soft, friendly characters with matching type lockups. The same characters carry from the pack to the product print and into campaigns, so the range is recognisable wherever parents meet it.