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Liansin Rice

Provides Quality Products As Always

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Branding
Client
Liansin
Services
Art direction . Brand identity . Packaging . Print . Web design & development
Year
2015 - 2018

Liansin is one of the Sarawak’s largest rice distributors. From plant to plate, the journey starts with raw ingredients fine-picked by Liansin and packaged to be easily enjoyed by everyone.To gain a deeper understanding of the client’s business, we travelled to Kuching, Sarawak to witness the production process and to carry out a site visit as part of research. After multiple in-depth discussions with Liansin, we started the revolutionary project to completely overhaul Liansin from logo, mascot, packaging, promotional materials, website design to motion graphics and radio advertising.

Challenge

With over 17 years of experience, Liansin has a significant place in the hearts of many Sarawakians.Our challenge was to uplift Liansin’s established image and bring it forward into a modern era. Ourteam worked hard to transform and modernise Liansin’s image while preserving the core identitythat would remain familiar to the audience.

Corporate Font Family

Brand Palette

Forest Green
C M Y K
R G B
100   30   100   0
0   133   74
Candy Red
C M Y K
R G B
0   100   100   0
237   28   36
Golden Yellow
C M Y K
R G B
0   30   95   0
253   185   36
Black
C M Y K
R G B
0   0   0   100
35   31   32
Font & Palette Selection

We suggested Liansin that they should enhanced and strengthen their brand image - rebranding. Through various case-studies and analysis, we showed the client how important an impact a brand image can be.

Liansin Packaging

Liansin’s products are all infused with creativity. Inspired by Malaysia’s various cultures, we helped to revamp Liansin’s packaging, each with an illustration that tells its own story. For example, we designed a Chinese “lion dance” for Chinese New Year Festival, whereas the open house activity is designed for Hari Raya Festival.

The result

After the major change in revamping the Liansin image, their brand image has been uplifted and thissets Liansin apart among all their competitors. With this change, Liansin is on track to forge aheadand continue being one of Sarawak’s largest rice distributors.

Let’s create something amazing together.

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