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Meracle

At Meracle, We Believe Wonders Happen When We Love Ourselves

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Branding & Packaging
Client
Meracle
Services
Art direction . Brand identity . Packaging . Print . E-commerce design & development
Year
2017

Meracle is close to our heart, as we built this brand from scratch together with the Meracle team.This means that we laid the foundation and built the brand from the ground up – from brand naming and identity; product positioning and packaging; marketing and advertising collaterals, to the web layout designs.Having worked closely together, we and the Meracle team aspire to create a health supplement brand that encourages everyone to love and cherish themselves. Starting with the brand philosophy, we hope that it inspires many others to believe in themselves, and that every single person has the power to create betterment in life – “Meracle (Miracle) begins with me”.

Inspiration

“MEracle” is the combination of Me + miracle. It emphasises on self-initiative to achieve your dreams and be the change you want to see. “ME” is highlighted and customised to align with the brand slogan “Meracle begins with me”.In order to align with the brand philosophy, we have put in extensive consideration in terms of visual hierarchy, spacing, design elements, font treatment and colour combination to preserve the minimalist elements with a touch of modernity.

Corporate Font Family

Brand Palette

Bitter Chocolate
C M Y K
R G B
55   55   55   20
107   98   95
Puddle
C M Y K
R G B
20   15   15   0
205   201   200
Golden Sand
C M Y K
R G B
20   20   55   0
203   194   139
Elder White
C M Y K
R G B
5   5   5   0
239   236   234
Font & Palette Selection
Packaging design

With just a touch of metallic silver stamping, it uplifts the overall image of the brand. This showcases the beauty of simplicity with a modern twist.

Let’s create something amazing together.

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