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Prime Prasarana

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Art direction . Brand Identity . Brand Communication . Brochure . Leaflet . PTT . UI / UX . Web Design . Explainer Video

PRIME is a Malaysian-based transit system company that drives the country’s national development through transforming its public transport system and services.

Prasarana collaborated with CUBEevo in creating a brand manual to showcase consistency and uniformity in its branding materials.


The inspiration behind the brand manual’s design was based on PRIME’s core business, in which the dots represent the destinations or stopping points of the transit system, while the lines and dynamic shapes emphasizes on mankind’s connectivity with one simple vision; ‘connectivity and mobility for all’.


To better reinforce PRIME’s business nature on an international level, we help created extensive brand collaterals to better represent a professional and stronger brand image.

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